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Stand area is promotional areas that can be set up in festivals, fairs, organizations, shopping centers and many other places. Among these areas used for different purposes, display materials made of metal, wood, plastic, etc. materials with wide usage areas made of different materials are called stands.

It comes in two different forms as standard and special stands. While standard stands cover promotion, display, etc. stands made with ready-made sizes (promotion stands that can be used in markets, in front of stores, product promotions and promotions), special stands include stands designed for demand and with flexible lines.

The Special Stand is actually a design, a product of architecture.

And a well-designed stand attracts customers, presents them and conveys information. The product or service should be presented in a way that can be easily perceived on the stand. The aim should be to present well, to make the offered product and service catch the eye, to be perceived well and to be remembered.

For these reasons, the stand is an advertising and promotional material mostly preferred at fairs. The stand stands out as an ideal option for people who want to showcase their products with little capital.

Since the fair stand designs will differ from company to company, it is a great advantage to have originality. The more a booth with common features is designed, the more positive impressions will be. For this reason, there are many details that will shape the designs, the important points are;

  • Products should be reflected correctly and should be in the foreground.
  • The stand should look interesting by the visitors.
  • A complex image should be avoided.
  • It should reflect the purpose of the fair correctly.
  • The color harmony of the stand should be able to move together.
  • Details that can reflect the characteristics of the company should be included.
  • Equipment to be kept at the stands must be complete.
  • Functionality and aesthetics should be at the forefront.